The aim of this article is to discuss how to design store display. The display of products that makes them appealing, interesting, accessible, engaging, and enticing to shoppers in a retail store. Visual merchandising utilizes displays, color, lighting, aromas, sounds, digital technology in addition to interactive elements to catch customers’ focus and persuade those to make purchases. Visual merchandising aids convey the image on the brand and displays the personality on the target markets which the retail store desires to attract. Designing a powerful and dynamic retailer display takes some practice and probably just a little research. Use these tips to offer ideas and guidelines to visit. Using these ideas, you should manage to purposefully create your own personal boutique or retail displays with your goals in intellect.