General purpose of this article is to discuss how to develop Promotional Strategy. Promotion may be the method you use to spread the phrase about your product or service to customers, stakeholders and the broader public. Developing a promotional strategy is something many people think regarding, but very few people end up ever putting into action. Once you have identified your audience, you’ll have a good idea of the ultimate way to reach them, but most businesses use a mix of advertising, personal selling, testimonials, sales promotion and advertising to promote their products. Here briefly explain methods os Promotional Strategy: Advertising, Selling, Sales Promotion and Public Relations.