Developing and Pricing Products and Services - Assignment Point
Developing and Pricing Products and Services
Subject: Marketing | Topics:

Developing and Pricing Products and Services:

As your business grows, you may gain the opportunity to consider developing and offering new products and services to customers. Launching a new product or service will require you to take on an element of risk and maintaining momentum can be challenging for small businesses with limited resources. Growth and change must be managed at the same time you are managing your ongoing day-to-day business operations.

Product Development  &  Value Package

•Value/Total Product Offer
•Product Line
•Product Mix
•Product Differentiation
Marketing Different Classes of  Goods & Services:
•Consumer
•Convenience
•Shopping
•Specialty
•Unsought
•Industrial
Importance Of Packaging:
•Protection
•Attraction
•Description
•Explain Benefits
•Information on warranties, warnings, etc.
•Indication of price, value, and uses
products and services

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