Developing Price Strategies and Programs
Subject: Marketing | Topics:

This lecture focus to explain developing price strategies and programs of any company. Developing Price Strategies are marketing management of a company. The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service. Pricing is where management feel the most pressure to perform, and the least certain they are of doing a good job.

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