Differences Between Services Marketing and Product Marketing
Subject: Marketing | Topics: ,

Service businesses differ from tangible-goods companies in many ways. Many service companies focus their marketing efforts on the goal of instilling the proper perceived value of the service – the customer needs.The main difference between marketing products or services is that there is much more personal contact required when marketing a service as compared with marketing products. Marketing services may require meeting the customer in a face-to-face basis, or it may mean contacting prospective customers.

In addition, you would also need to know what the potential customer wants and then give them just that, which is a sure shot means of getting more business.

All products are the core output of any type of industry-deliver benefits to the customers who purchase and use them. Goods can be described as physical objects to devices, whereas service is actions or performances. Early research into services sought to differentiate them form goods, focusing particularly on four generic differences:


Heterogeneity (or variability)


Simultaneous Production and Consumption

It’s important to note that in identifying these differences, we’re still dealing with generalizations that do not apply equally to all services.

For better understanding, we can say that Services Marketing hold the flowing attributes:

Features and Attributes of Services MarketingResulting Implications
  • Services cannot be inventoried
  • Services cannot be patented
  • Services cannot be readily displayed or communicated
    • Pricing is difficult
  • Service delivery and customer satisfaction depend on employee actions
  • Service quality depends on many uncontrollable factors
  • There is no sure knowledge that the service delivered matched what was planned and promoted
Simultaneous Production and Consumption
  • Customers participate in and affect the transaction
    • Customers affect each other
    • Employees affect the service outcome
    • Decentralization may be essential
    • Mass production is difficult
  • Difficult to synchronize supply and demand with services
    • Services cannot be returned or resold

 So before you start marketing your product or service, you should learn the difference between marketing a product or service.Finally, when marketing a product, you can usually pick a set budget and stick to it. It’s usually pretty easy to calculate.

Differences Between Services Marketing and Product Marketing

Related Marketing Paper:

Popular Marketing Paper:

Marketing plan in new Product

Executive Summary We want to market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Jaul”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image. Jaul is a .....

Project Report on Marketing Strategy of Unilever Bangladesh

Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 bill.....

McDonald’s Strategic Marketing Mix

Introduction: When the Dick and Mac McDonald opened their first restaurant in San Bernardino, California in 1948, they never could have imagined the extraordinary growth their company would experience. From modest beginnings, they found a winning formula selling high quality products quickly and .....

McDonalds SWOT Analysis

Introduction McDonald’s is the first in fast food chain which provide nutrition information printed on all packaging.McDonald’s primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tas.....

Marketing Strategy of Apple Computers Inc.

Introduction Apple was founded by Steven Jobs and Stephen Wozniak in 1976; Apple Computer Company revolutionized the personal computer industry and epitomized the rise of clean industry in the New West. Located in the Santa Clara Valley, in California, the company’s first product was the Ap.....