This article focus to Discuss on Basic Concepts of Marketing. Concepts of marketing explain a clear idea on carrying the organization. It helps businesses attain predetermined goals. This can be performed by identifying and satisfying the requirements and wants of the shoppers. Business will not increase without effective marketing. Concepts of marketing include the following: Planning, Strategy, Target marketing, Budgeting, Marketing mix, Website, Branding, Promotion and advertising, Customer relationship management and Consistency. The concepts discussed in this article are likely to assist businesses take optimal conclusion.