Engagement Marketing - Assignment Point
Engagement Marketing
Subject: Marketing | Topics:

This article talks about Engagement Marketing, which described as a way of interacting with consumers in order to increase exposure and loyalty to a brand. It attempts to connect more strongly consumers with brands by “engaging” them in a dialogue and two-way, cooperative interaction. Engagement marketing attempts to connect more strongly consumers with brands by “engaging” them in a dialogue and two-way, cooperative interaction.

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