Establishing Objectives and Budgeting for the Promotional Program
Subject: Marketing | Topics:

The Promotional Program is an essential component to any successful leisure service. Promotion attempts to inform, educate and persuade individuals to participate in various leisure services and programs. The best program in the world will fail if no one knows about it. The basis for all promotional efforts is effective communication. We must communicate with our colleagues, customers, target markets and media agencies.

Related Marketing Paper: