Broad objective of this article is to explain fundamentals of Positioning. Positioning is the marketing activity and technique of identifying a market dilemma or opportunity, and creating a solution based on researching the market, segmentation and supporting facts. This may refer the career a business has chosen to handle their marketing and business objectives. Positioning relates for you to strategy, in the specific or maybe tactical development phases of executing an objective to achieve a business’ or business’ goals, such as increasing sales volume, brand acknowledgement, or reach in advertising and marketing. Here explain three steps to positioning: Define the target customer, Know the competitor and Describe the unique benefit you offer.