Basic objective of this article is to explain how to Generate Competitive Advantage. Competitive advantage occurs when a lending broker acquires or grows an attribute or combination of attributes that will allow it to outperform its competitors. These attributes can include access to normal resources, such as high grade ores or economical power, or use of highly trained as well as skilled personnel recruiting. A competitive advantage is really a tangible, measurable difference to which the customer can bond. If you will be in manufacturing, a competitive advantage generally is a specific process that creates your product far better or superior.