Group Buying - Assignment Point
Group Buying
Subject: Marketing | Topics:

Group Buying is an approach to shopping that calls for several consumers to approach a single vendor in hopes of obtaining some sort of group discount in return for each one purchasing a specific good or service. It refers to one company or individual buying more than one unit to decrease the unitary price. The most popular kind are coupon webs, which are spreading like fire in the last couple of years: Groupon, the queen bee of group buying platforms, and the most international of them all. Many of the group-buying sites work by negotiating deals with local merchants and promising to deliver a higher foot count in exchange for better prices.

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