Horizontal Integration In Business - Assignment Point
Horizontal Integration In Business
Subject: Marketing | Topics:

Horizontal integration is the attainment of further business actions that are at the similar level of the value chain in alike or different industries. This can be achieved by domestic or outside expansion. Because the diverse firms are complicated in the same stage of production, horizontal integration allows them to divide resources at that stage. If the products offered by the companies are the same or similar, it is a combination of competitors.

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