General objective of this article is to discuss importance of Corporate Social Responsibility in branding. Corporate Social Responsibility is a type of corporate self-regulation integrated in to a business model. CSR policy functions as being a self-regulatory mechanism whereby an enterprise monitors and ensures its active compliance while using spirit of the regulation, ethical standards and worldwide norms. CSR aims to help embrace responsibility for corporate actions and to encourage a positive have an effect on the environment and stakeholders which include consumers, employees, investors, online communities, and others.
Subject: Marketing | Topics: Article