Major objective of this article is to analysis the importance of Custom Promotional Products. Customized Promotional Products items are a useful resource that will help any business stay prior to its competitors in the current very competitive business natural environment. Custom promotional products like calendars, lanyards, engraved cups printed bag tags, printed T-shirts and wrist bands a few are an effective yet affordable approach to market your product. They are useful brand awareness tools whose effectiveness is not hard to measure. This article explain some benefits of Custom Promotional Products: Promo items are affordable marketing tools, Flexibility, They are long lasting and Personal in nature.