Importance of personal selling
Subject: Marketing | Topics:

Personal selling is an important element of promotion mix and an effective promotional tool. Personal Selling offers the following compensation. Despite the above advantages, personal selling suffers from several disadvantages. Firstly personal selling is the costliest method of promotion. Secondly, it can cover only limited number customers at a time.

Importance of personal selling:

(i) It is a flexible tool: Personal selling involves individual and personal communication as compared to the mass and impersonal communication of advertising and sales promotion.

(ii) It results in actual sale : Advertising and sales promotion techniques can only attract attention and arouse desire. By themselves they cannot create actual sale. Personal selling in most cases leads to actual sale.

(iii) It educates customers : Salesmanship is not simply a tool of convincing people to buy certain products. It assists customers in satisfying their wants. A salesman provides: information, education and guidance to customers.

(iv) Sales promotion: Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a per-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include:

* contests
* point of purchase displays
* rebates
* free travel, such as free flights

Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmick by many.

 Importance of personal selling

Related Marketing Paper:

Popular Marketing Paper:

Report on Marketing Strategy of Sony Ericsson

Introduction to the Report 1.1 Problem Statement BIS Shrapnel, leading industry analyst and forecaster, in its Bangladesh Mobile Telecommunication 2005 report, predicted that mobile phone subscribers will reach a whopping 18 million in our country during the Year 2007 . However, by the end of 200.....

Marketing plan in new Product

Executive Summary We want to market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Jaul”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image. Jaul is a .....

Report on 4 ps of Berger paints Bangladesh Ltd

1.0 INTRODUCTION Berger is one of the oldest names in the paints industry and the country’s major specially paints business with products and ingredients dating back more than 200 years to 1760. Louis Berger, a German national founded dye and pigment making business in England. Louis Berger and.....

Creating Brand Equity

Brand Equity means the differential effect that brand knowledge has on consumer response to the marketing of that brand. Brand is a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them f.....

Lecture on Analyzing Consumer Behavior

Primary objective of this lecture is Analyzing Consumer Behavior. Generally Cultural factors; Social factors and Personal factors are influences Consumer Behavior. Culture is the fundamental determinant of a person’s wants and behaviors acquired through socialization processes with family and .....