Introducing and Naming new Products and Brand Extensions - Assignment Point
Introducing and Naming new Products and Brand Extensions
Subject: Marketing | Topics:

Brand extensions also facilitates in different ways process of firming position of parent brand in mind of consumer. It helps parent brand state its true positioning in the market. It helps cater to new customers there by creating exposure for parent brand in consumer mind. It helps rejuvenate the parent brand, meaning it increases brand awareness and brand image and lead way to further brand extension programs.

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