Introduction to Integrated Marketing Communications - Assignment Point
Introduction to Integrated Marketing Communications
Subject: Marketing | Topics:

Major objective of this lecture is to present on Introduction to Integrated Marketing Communications. Here briefly describe on two important aspects of the advertising program are development of the message are: Creative strategy involves determining the basic appeal and message the advertiser wishes to convey to the target audience. Media strategy involves determining which communication channels will be used to deliver the advertising message to the target audience.

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