Lecture on Introduction to Marketing

This Lecture on Introduction To Marketing. Objective of this paper is What is Marketing, Needs, Wants & Demand, Products & Services, Customer Value, Satisfaction & Quality, Exchange & Relationships, Markets, Core Marketing Concept, Stages of Marketing Practice, Marketing Management Philosophies, The Production Concept, The Product Concept, The Selling Concept, The Marketing Concept, The Societal Marketing Concept, Marketing Process etc