Lecture on Building the Price Foundation

General purpose of this lecture is to presentation on Building the Price Foundation. This lecture focus to identifying Pricing Constraints, like: Demand for the Product Class, Product, and Brand, here also discuss on Newness of the Product: Stage in the Product Life Cycle and Single Product versus a Product Line. this lecture also focus on Cost of Producing and Marketing the Product. finally explain Pricing Objectives, here discuss on Sales, Market Share, Unit Volume, Survival and Social Responsibility.