Lecture on Developing the Marketing Channel
Subject: Marketing | Topics: ,

Basic objective of this lecture is to presentation on Developing the Marketing Channel. Here briefly discuss on Marketing Channel Strategy, the broad principles through which the firm expects to achieve its distribution objectives for the target markets. Here also briefly discuss on Value Chain, Channel Strategy and the Marketing Mix, Target Market Demand and Positioning the Channel. Finally analysis on Marketing Mix in Channel Management,  Motivation of Channel Members and Evaluation of Channel Member Performance.

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