Marketing

Lecture on Analyzing Business Markets

Lecture on Analyzing Business Markets

Major objective of this lecture is to present on Analyzing Business Markets. Decision-making process by which formal organizations establish the need for purchased products and services, and identify evaluate and choose among alternative brands and suppliers. In this lecture briefly describe on what is the business market, and how does it differ from the consumer market; what buying situations do organizational buyers face and who participates in the business-to-business buying process.