Lecture on Analyzing Consumer Behavior - Assignment Point
Lecture on Analyzing Consumer Behavior
Subject: Marketing | Topics:

Primary objective of this lecture is Analyzing Consumer Behavior. Generally Cultural factors; Social factors and Personal factors are influences Consumer Behavior. Culture is the fundamental determinant of a person’s wants and behaviors acquired through socialization processes with family and other key institutions. In this lecture briefly describe on how do consumer characteristics influence buying behavior; how do consumers make purchasing decisions and how do marketers analyze consumer decision making.

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