Lecture on Competitive Strategies in Expanding Markets - Assignment Point
Lecture on Competitive Strategies in Expanding Markets
Subject: Marketing | Topics:

There are a number of ways of growing or expanding a business. This Lecture focus to discuss on Competitive Strategies in Expanding Markets. Competitive strategy refers to how a company competes in a particular business (overall strategy for diversified firms is referred to as corporate strategy). Competitive strategy is concerned with how a company can gain a competitive advantage through a distinctive way of competing.

Related Marketing Paper: