Lecture on Consumer Influence and Diffusion of Innovations
Subject: Marketing | Topics:

Consumer Influence is the process by which one person informally influences the actions or attitudes of others. A macro process by which the acceptance of an innovation is spread by communication to members of a social system over a period of time. Consumer Influence reduce the risk of making a purchase commitment and reduce search time. For Consumer Influence a marketer should earn how to use or consume a product.

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