Lecture on Sales Planning and Budget
Subject: Marketing | Topics:

A budget is a financial road map companies use to plan future expenditures. Companies spend time and resources in developing a budget to ensure it is accurate and relevant. The budget is typically the responsibility of a company’s accounting or finance department, and often focuses on individual departments, such as sales. Without a Sales Planning to provide directions, decision making is aimless and disconnected.Sales managers must make their decisions within an environment where change is continuous. Planning helps minimize environmental shocks.

Related Marketing Paper: