Lecture on Social Class and Consumer Behavior - Assignment Point
Lecture on Social Class and Consumer Behavior
Subject: Marketing | Topics:

Consumer behavior is a hotbed of psychological research, as it ties together issues of communication (advertising and marketing), identity, social status, decision making and mental and physical health. Corporations put the information to good use and so should you in monitoring what, when, and why you buy. The division of members of a society into a hierarchy of distinct status classes.

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