Lecture on The Role of IMC in the Marketing Process
Subject: Marketing | Topics:

IMC is defined as customer centric, data driven method of communicating with the customers. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

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