Lecture on Types of Advertising

Prime objective of this lecture is to presentation on Types of Advertising. Here explain Advertising in International Business perspective. Advertising is paid type of nonpersonal communication about a company, goods, service, or thought by an identified sponsor. Institutional Advertisements is made to build goodwill or a photo for an organization, in lieu of promote a specific good or service. Cooperative Advertising is usually an advertising programs by which a manufacturer pays a portion of the retailer’s local advertising expense to promote the manufacturer’s products.