Linking Strategies and Sales Role in Customer Relationship Managements

General objective of this lecture is to present on Linking Strategies and Sales Role in Customer Relationship Managements. The formulation of the firm’s sales program often enters the planning picture-it is one part of the firm’s overall marketing communications program. In order to move toward being a relationship-based enterprise, and to improve the effectiveness of CRM initiatives, 10 critical questions must be answered. These questions may be grouped by the following categories: customers, the relationship, and managerial decision making.