General objective of this lecture is to present on Linking Strategies and Sales Role in Customer Relationship Managements. The formulation of the firm’s sales program often enters the planning picture-it is one part of the firm’s overall marketing communications program. In order to move toward being a relationship-based enterprise, and to improve the effectiveness of CRM initiatives, 10 critical questions must be answered. These questions may be grouped by the following categories: customers, the relationship, and managerial decision making.
Linking Strategies and Sales Role in Customer Relationship Managements
