Managing Brands over Geographic Boundaries and Market Segments - Assignment Point
Managing Brands over Geographic Boundaries and Market Segments
Subject: Marketing | Topics:

An interesting phenomenon has raised its head in recent time where companies are focusing on regional markets in an effort to counter globalization. In current times every company is wanting to be a global player, some companies this out of compulsion, for some its natural extension, whatever the case companies need to have marketing programs, which can create and sustain brand equity across geographical boundaries and market segments.

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