Marketing

Market Dominance

Market Dominance

This article describe about Market Dominance, which is a measure of the quality of a brand, service or product relative to competition. It must see to what degree an item, brand, or firm controls an item classification in a given geographic zone. There are several ways of calculating market dominance. Four types of market dominance strategies that an organization will consider are market leader, market follower, market nicher and market challenger.