Marketing Intelligence - Assignment Point
Marketing Intelligence
Subject: Marketing | Topics:

Marketing Intelligence is usually the first data set analysed by a company about a specific market. It is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It determines the intelligence needed, collects it by searching environment and delivers it to marketing managers who need it. It can be used to assess market entry opportunities and to formulate market development plans and penetration strategies.

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