Marketing Myopia - Assignment Point
Marketing Myopia
Subject: Marketing | Topics:

Marketing Myopia is a short sighted and inward looking procedure for marketing that focuses on the needs of the company instead of defining the business and its products regarding the customers requires and wants. It brings about the failure to find out and adjust for the rapid changes into their markets. Marketing Myopia suggests that businesses will do better in the long run if they target meeting customers needs as an alternative to on selling products.

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