Marketing Operations Management
Subject: Marketing | Topics:

Advertising Operations Management is the conceptual framework which defines all processes supporting marketing strategy and tactics. The processes it defines are created into actionable software package tools to standardize marketing operations completed at scale. Such standardization involving marketing operations will be sought by companies that sell their services through intermediaries similar to retailers, distributors and dealers as standardization and centralization of marketing are essential for those companies marketing through hundreds or a huge number of local channels.

Related Marketing Paper: