Consumers would explore their shopping options more if they had the resources. The Boutique Black Book is a guide to boutiques within the greater Los Angeles Area. Including a “how to use” system that will inform the user of individual boutique pricing to indicate whether or not it’s within customers budget. This report focus on marketing plan of Boutique Black Book. With this marketing plan, the customer will get up-to-date information on sales, new products, new designers and Boutique Black Book user fashion tips.