Marketing Research Mix - Assignment Point
Marketing Research Mix
Subject: Marketing | Topics:

The word Marketing research mix was designed as a framework to assist researchers to design or evaluate marketing research studies. The name had been deliberately chosen to be exactly like the Marketing Mix – it has four Ps. Unlike the advertising mix these components are sequential and in addition they match the primary phases that ought to be followed. These several Ps are: Purpose; Population; Procedure along with Publication.

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