Marketing Research Proposal - Assignment Point
Marketing Research Proposal
Subject: Marketing | Topics:

Background

This marketing research discussed about TV advertisement. TV advertisement is a very important part of advertisement sector. Mainly we conducting this research based on Bangladesh TV advertisement sector. What are the reasons or why some ads are successful, find out those reasons is the main objective of this research. TV advertisement plays an important role in advertisement sector in Bangladesh. So this research can be found out successful reasons of TV advertisement.

Approach to the problem

Problem Definition:

Figure out the factors those influence successful advertisement. This research conducting to find out different criteria or reason which influence an advertisement to be successful. Here we select top 3 ad for conducting this research.

Marketing research problem

Here the researchers’ problem is to find out the effectiveness of those top 3 ads. We will present a final report with key findings clearly mentioned. We will draw conclusions based on these findings about customer attitude on advertisements.

Advertisements:

a)  Grameen Phone ( Alo Ashbei-  GP Internet )

b)  Citycell Zoom (Ami Roop Nogorer Rajkonna)

c)  RC – Royal Crown (Tomar Jonno Morte Pari)

Research Question and Hypothesis

Ad.-1 GrameenPhone (Alo ashbei- GP internet)

RQ.1 why this ad successful?

  • Jingle
  • Celebrity
  • Theme
  • Dialogue

Ad.-2 City-cell Zoom

RQ.1 why this ad successful?

  • Jingle
  • Celebrity
  • Theme
  • Dialogue

Ad.-3 RC – Royal Crown Cola (Tomar Jonno Morte Pari)

RQ.1 why this ad successful?

  • Jingle
  • Celebrity
  • Theme
  • Dialogue

Analytical Model

Verbal Model:

The consumer first becomes curious of about an advertisement. The consumers follow the celebrity. After that the consumer listen the jingle and the consumer understands and connects with the theme of advertisement and gets inspired to know more about the it. And consumer wants to enjoy the advertisement next time.

Geographical Model:

geographical Model

Research Design

a)      Type of research design:

           This research is mainly a causal research.

b)     Information needs:

      This research obtains some very important information about advertisement. Here we look for the causes and effect that makes an ad successful.

c)       Scaling techniques:

We are applying non-comparative scaling technique.  

d)     Questionnaire development and presenting:

This research based on survey method and personal questionnaire system.

e)      Sampling Techniques:

In this research sample size is 30.

 Data Collection

a)      Field work and data collection:

Data collection will be done from primary sources. The data collected by non interviewing questionnaire. The respondents see the    questionnaire and given specific possible answer which is mention in questionnaire.  Our team members will collect raw data.

b)  Data analysis:

In this research we used SPSS software, frequency distribution, cross tabulation etc.

Demographic segments such as age, sex, will analyze data from the survey.

We will study:

1. Degree of customer attitude on advertisement.

2. Reasons for satisfaction or dissatisfaction.

3. Key factors for successful advertisement.

Key Factors for a successful advertisement

                   “Questionnaires

__________________________________

Please check or fill in the appropriate information as it pertains to you.

Grameen Phone ( Alo Ashbei-  GP Internet )

    Name:

  1. Sex:                 a) Male           b) Female 
  1. Age:                a) 24-29           b) 30-39          c) 40-49           d) 50-59          e) 60+
  1. Occupation:   a) Student     b)Housewife  c) Service holder  d) others
  1. Which media gets your attention?

            a) Print           b) Radio         c) Television   d) Words of other people

  1. How much time do you spend on watching television everyday?

            a) 2-4 hours    b)  4-8 hours   c) 8-12 hours

  1. Do you like this advertisement? (Grameen Phone ( Alo Ashbei-  GP Internet )

            a) Yes              b) No

  1. Why do you like this advertisement?

             a) Jingle          b) Celebrity    c) Theme

       8. Who sang the song in this advertisement?

             a) Shaan         b)Kumar Sanu          c)Alka Yagnik     d)Other

City cell Zoom (Ami Roop Nogorer Rajkonna)

    Name:

  1. Sex:                 a) Male           b) Female 
  1. Age:                a) 24-29           b) 30-39          c) 40-49           d) 50-59          e) 60+
  1. Occupation:   a) Student     b)Housewife  c) Service holder  d) others
  1. Which media gets your attention?

       a) Print           b) Radio         c) Television   d) Words of other people

  1. How much time do you spend on watching television everyday?

       a) 2-4 hours    b)  4-8 hours   c) 8-12 hours

  1. Do you like this advertisement? (Citycell Zoom – Ami roop nogorer rajkonna)

       a) Yes              b) No

  1. Why do you like this advertisement?

       a) Jingle          b) Celebrity    c) Theme

       8. Who sang the song in this advertisement?

       a) Shaan         b)Kumar Sanu          c)Alka Yagnik     d)Other

RC – Royal Crown (Tomar Jonno Morte Pari)

Name:

  1. Sex:                 a) Male           b) Female 
  1. Age:                a) 24-29           b) 30-39          c) 40-49           d) 50-59          e) 60+
  1. Occupation:   a) Student     b)Housewife  c) Service holder  d) others
  1. Which media gets your attention?

       a) Print           b) Radio         c) Television   d) Words of other people

  1. How much time do you spend on watching television everyday?

       a) 2-4 hours    b)  4-8 hours   c) 8-12 hours

  1. Do you like this advertisement? (RC – Royal Crown (Tomar Jonno Morte Pari )

       a) Yes              b) No

  1. Why do you like this advertisement?

       a) Jingle          b) Celebrity    c) Theme

       8. Who sang the song in this advertisement?

       a) Shaan         b)Kumar Sanu          c)Alka Yagnik     d)Other

       9.  Which Bengali model acts in this advertisement?

        a) Nobel          b) Shimul        c) Nirob

       10.  Which Bengali actress acts in this advertisement?

       a) Jessica Simpson     b) Reshmi Ghosh       c) Rani Mukherjee

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