Merchandising and Operation Process Development of Dynasty Knit Fashion Ltd
Subject: Marketing | Topics:


This report is an outcome of twelve weeks’ Internship Program, a part of BBA program of Department of Marketing, State university of Bangladesh. The topic of the report is “The effectiveness of Merchandising & Operation process Development on the basis of Dynasty Knit Fashion Ltd.” Actually this is a feedback which department accepts from the students who join in an organization after the completion of theoretical part of the BBA program. And this report is prepared to fulfill the partial requirement of the BBA program.


 The main objective of this report is to know about the operation  & production  activities that are offered by the company with a special consideration to merchandising & operation process. So the report talks about the matters that are performed by Dynasty Sweater Ltd. In addition, the study seeks to achieve the objectives written below.

  Broad Objective

  • The effectiveness of Merchandizing on the basis of Dynasty Sweater Ltd.

 Specific Objective:

  • To analyze the entire operation process Development on the basis of Dynasty Sweater Ltd.
  • To evaluate the performance of Dynasty Sweater Ltd for previous five years.
  • To find out the strengths, weaknesses, opportunities and threats of Dynasty Sweater Ltd.


To prepare the report the researcher use both primary and secondary data. The primary data were collected from the officials of Dynasty Sweater Ltd. regarding the procedures of operation & production. For working in operation & production department for about three months gave a clear notion about the activities done in that department. Working with other departments as well as discussion with the staff of those departments provides a lot of primary information. Secondary data were gathered from the annual reports, relevant published books. In specific sense, the sources of information:

 (i)   Primary Sources

  Personal observation

  Discussion with the employees

  Work in different departments

(i)      Secondary Sources

  Relevant Books, Newspapers, Journals etc.

  Annual report, 2002-06

  Monthly Reports

  Published Documents


The study is mainly concerned with the effectiveness of Merchandizing of Dynasty Sweater Ltd. Overviews of the operation & production process of the Dynasty Sweater’s is also covered in the report. This is a descriptive study and the respondents are the whole staffs and executive of Dynasty Sweater Ltd. Working area will be Head office and factory of Dynasty Sweater Ltd for preparing the report.


The report is not free from limitations. There are some limitations too. Some of them are in point.

Employee: In Dynasty Sweater Ltd all employees are too busy. It is tough to have a break from their tight schedule

  Secrecy: There are a lot of secret matters in these organizations. As an intern the researcher cannot reach to those secret topics.

  Technological aspect: The report does not describe any technological aspect.



After the liberation war in order to bring equality in different level of the society Govt. owned all industry. Govt. wants the participation from all levels of the society in development activities through providing industrial service at their doorsteps. But it produces nothing except inefficiency; corruption etc. So govt. decides to allow private garments factory to bring competition in the industrial sector.

 On the other hand Bangladesh economy has been experiencing a rapid growth. Industrial and agricultural development, growth in exports and imports, inflow of wage earners remittance, local and foreign investment in construction, communication, power, food processing and service enterprises altogether encountered an era of economic activities in both private and public sector. Concurrently, urbanization and changes in lifestyle of people created a growing demand for personal garment products and services to support the new initiatives as well as to encourage owner investments in a profitable manner. So the boom of garments factory has begun in the year 1998, which ultimately gave birth to the Dynasty Sweater Ltd.


Dynasty Sweater Ltd is a public Limited Company – established under the ambit of as a public limited company under The Companies Act 1994 on March 12, 1995. And, it started its commencement of Business from May 25, 1995 at the Registered Office located at , plot#1, Road#12, Block-C, Section-6, Mirpur, Dhaka-1216. Then started Trail Operation from February, 1998 at Aukpara, Savar, Dhaka. Finally started commercial operation from July, 1998 Aukpara, Savar, Dhaka. The inception of Dynasty Sweater Ltd is the outcome of a successful group of prominent investors whose vision was to contribute to the country’s economy through commercial.



The mission of the garment factory is to become a highly competitive modern product and transparent product comparable to any of this kind at home and abroad.


Our vision encompasses our passion for delivering only the highest-quality to worldwide client base.  Even our name reflects our dedication to quality product offerings and unmatched customer service:

Services:  No matter what your garment product need, SHM Traders can provide you with the quality products you require.  Every one of our employees from our veteran management team to our production and quality assurance teams is single-minded in its motivation to ensure that our services are absolutely top-notch.

Honesty:  We know that we stake our reputation on every order.  That’s why our prices are extremely competitive and we go the extra mile to ensure 100% customer satisfaction.   Because an informed customer is a happy customer, we address your questions quickly and thoroughly.


Whether in treasury, consumer, or corporate services, Dynasty Sweater Ltd is committed to provide the best. Meeting the demand of discerning customers is not the sole objective. The garment believes that to provide standard product services is to deliver a quality that makes every transaction a pleasurable experience. The garments also believes that Customer is always right and in the core of everything. So providing them friendly and personalized product services, tailor-made solutions for business needs, global reach in trade and commerce at the doorsteps and high yield on investments are the core objectives of the factory. But the factory also try to do the best in conjunction with achieving the ultimate objective of a business organization – Wealth Maximization.


Dynasty Sweater Ltd believes in the practice of Market-Oriented Strategic Planning, developing and maintaining a viable fit between the organization’s objectives, skills and resources. The aim of such approach is to shape and reshape the mill’s businesses and product services so that they yield target profits and growth. The strategic planning of Dynasty Sweater Ltd involves repeated cycles of corporate and business planning as well as divisional and product or marketing is planning. The strategic planning of Dynasty Sweater Ltd consists of two organizational levels, which are

  Location Based Strategy

  Business Level Strategy

Location Based Strategy:

Since the growth and profits of banking business largely depend upon the locations of factory where large concentration of other businesses and industries are involved, Dynasty Sweater Ltd primarily focuses on location-based strategy. Every year an overall profit target as well as individual targets for each line of business (export, import, etc) is set for location by the corporate bodies in collaboration with the regional heads and finance and marketing managers. The factory of Dynasty Sweater Ltd at Aukpara, Savar, Dhaka and head office located at , plot#1, Road#12, Block-C, Section-6, Mirpur, Dhaka-1216.

Business Level Strategy :

The business strategy of the garment is to strengthen its traditional lending in small retail business, following a conservative lending approach. But the factory’s major portion of the profit generates from its product service.

Corporate Strategy:

Building upon the base of trust and relationship in line with the management approach of maintaining adequate product quality, the factory has been able to create a corporate client base in the large and medium scale industrial ventures which includes companies. The present strategy of the factory is to maintain and nurture this large corporate client base and search for sponsoring new upcoming ventures in the medium scale industries.

Broad Strategy:

TQM: Dynasty Sweater Ltd believes in ensuring Total Quality Management in every sphere of its businesses processes and personnel. The strategy of the mills is to reengineer and upgrade its products and services regularly to fulfill customer expectations and constantly monitoring and improving delivery standards to ensure maximum customer service. The people are also routinely up skilled and empowered to be able to effectively respond to customer needs. The mills also look ahead in the future to make complete automation of its processes.


Like all the other local garments industry, Dynasty Sweater Ltd has a conventional organizational structure. A corporate body conducts a meeting on a weekly basis; the committee is called the Executive Committee. The committee includes Chairman, Vice Chairman, and the group of Directors, Managing Director (MD), and Company Secretary. This executive committee approves the various proposals brought by the management prior to implementation. All the proposals are placed to the committee through the Managing Director of the factory.

 A number of top executives work under the MD; they are – Five directors, Two Senior Executive Vice Presidents, 0ne Executive Vice Presidents, and one independent director. The proposals are initiated by the mid level managers and then forwarded to the Managing Director through the head office. The factory has also a legal advisor (an advisor firm) & auditors to solve the legal problems and issues faced by the factory.

A graphical representation of the hierarchy of the mills is in point.

President and Managing Director (MD)

Deputy Managing Director (DMD)

Senior Executive Vice President (SEVP)

Senior Vice President (SVP)

Vice President (VP)

Assistant Vice President (AVP)

Principal Officer (PO)

Senior Principal Officer (SPO)

Officer (O)

Assistant Officer (AO)

Trainee Assistant Officer (TAO)

  Figure 1.1: Management hierarchy of


Accounts and Finance Division (AFD)

  • Financial planning, budget preparation and monitoring
  • Payment of salary
  • Controlling inter-company transaction
  • Disbursement of bills
  • Preparation of financial reports and annual reports
  • Preparation/Review of returns and statements
  • Maintenance of Provident Fund, Gratuity, Superannuation Fund
  • Reconciliation

 Merchandising Division (MD):

  • Agency arrangement
  • To collect international buyer
  • Compile and circulate the foreign countries exchange rate circulars (daily exchange rates, special instruction etc) to the others countries.
  • Controlling Test Key and Authorized Signature

Administration Division (AD):

  • Recruiting
  • Training and development
  • Compensation, employee benefit, leaves and service rules program and up gradation
  • Placement and performance appraisal of employees
  • Preparing related reports
  • Reporting to the Executive Committee/ Board on related matters
  • Promotional campaign and press release

Information Technology (IT) Department:

  • Software development
  • Network management and expansion
  • Software and Hardware management
  • Data entry and processing
  • Procurement of hardware and maintenance

Company Control & Inspection Division:

  • Controlling different functions of the company and search for location for expansion
  • Conducting internal audit and inspection both regularly and suddenly
  • Ensuring compliance with commerce ministry, monitoring commerce ministry’s inspection and external audit reports

Board Division:

  • Maintenance of different Board affairs
  • Forwarding different memos to the Board of Directors/ Executive Committee
  • Administration of company’s’ share related affairs like issuance, providing coupons, right share issuance etc.

Marketing & Outreach Division:

  • New product development and marketing analysis on financial services
  • Mass media, event management and protocol
  • Liability marketing
  • Improvement of policies and strategies

Management Information System (MIS)


SWOT analysis is the detailed study of an organization’s exposure and potential in perspective of its strength, weakness, opportunity and threat. This facilitates the organization to make their existing line of performance and also foresee the future to improve their performance in comparison to their competitors. As though this tool, an organization can also study its current position, it can also be considered as an important tool for making changes in the strategic management of the organization.

The Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of Dynasty Sweater Ltd is described in the following table :


                Dynasty Sweater Ltd has already established a favorable reputation in the garments industry of the country. It is one of the leading private sector commercial businesses in Bangladesh. The factory has already shown efficiency at staff recruitment.

                ­By using good recruiting policy Dynasty Sweater Ltd has provided its producing product with a top leadership and management position.

                Dynasty Sweater Ltd bring new dimension in recruitment policy by providing recruitment to Fresh MBA’s and BBA’s in mid level. The mills is First in this nature to recruit 40 Business Graduate to bring new flame in HR practice.

                Dynasty Sweater Ltd has an interactive corporate culture. The working environment is very friendly, interactive and informal. And, there are no hidden barriers or boundaries while communicate among the superior or the employees. This corporate culture provides as a great motivation factor among the employees.

                It has the reputation of being the provider of good quality product too its, potential customers by its skilled employee.

                It also offers an attractive compensation package to attract new employees as well as retain existing employees.


                The main important thing is that the factory has no clear mission statement and strategic plan. The vision of the mills — “A molls with Vision” is very vague. The factory not have any long-term strategies of whether it wants to focus on retail product or become a corporate business. The path of the future should be determined now with a strong feasible strategic plan.

                Their AD is very much slow to evaluate the employees’ performance appraisal which causes the delay of employees’ promotion. And this is reason for slow recruitment.

                Another main important thing is that the factory has no HRD. In this moment HRD is most essential for any organization to maintain management.

                Employees also recruited through directors’ reference that causes sometimes the inefficient and unskilled stuff recruitment.

                 The factory failed to provide a strong quality-recruitment policy in the lower and some mid level position. As a result the services of the factory seem to be dues in the present days.

                 Some of the job has no growth or advancement path. So lack of motivation exists in persons filling those positions. This is a weakness of Dynasty Sweater Ltd that it is having a group of unsatisfied employees.

                In terms of promotional sector, the factory is in a great problem. It has no proper marketing campaign. But all other competitors expense a lot in marketing.


                Dynasty Sweater Ltd can cluster the jobs needed and recruit accordingly

                It can arrange entry exams to get the best personnel prevail in the market

                There is a possibility of arranging job fair in all reputed universities to recruit the best graduates

                Opportunity in retail business lies in the fact that the country’s increased population is gradually learning to adopt consumer finance. Our population is constantly increasing at a rate of 2.7% per year. The bulk of our population is middle class. Different types of retail lending products have great appeal to this class. So a wide variety of retail lending products has a very large and easily pregnable market.

                A large number of garments industries coming into the market in the recent time. In this competitive environment Dynasty Sweater Ltd must expand its product line to enhance its sustainable competitive advantage. It can introduce special product for their potential customer.


            All sustaining industry and upcoming foreign, private company posses an enormous threat to Dynasty Sweater Ltd.

                There is a threat of leaving the organization by the probationary employees after

getting their confirmation.

                The low compensation package of the employees from mid level to lower level position threats the employee motivation. As a result, good quality employees leave the organization and it effects the organization as a whole.

The following table can be used to see the above mentioned factors at a glance.

S                  Sound profitability and growth with good internal capital generation

Larger corporate client base

Experienced and efficient management team and human resource

Recruitment of brilliant MBA & BBA(Corporate level)

Quality products

Better infrastructural facilities and friendly corporate culture

Already established industry reputation and goodwill as a leading mills

W                  Small market share

Limited buyer network

Lack of HRD

Marginal capital adequacy

Lack of adequate marketing (advertising and promotion) effort

Lack of full scale automation

O                  Scope of market penetration through diversified products

Automation of transaction processes and online business

Government’s policy of encouraging heavy inflow of foreign investment

Regulatory environment favoring industrial sector development

Value addition in products

Increasing purchasing power of buyer

Increasing trend in international business

T                  Increased competition for market share in the industry

Frequent changes of industry rules by the industry ministry.

Market pressure for lowering of lending rate

National and global political unrest

Default culture of credit

 A graphical representation of the garment is in point.


This is the age of speed. Now all the people know about the cost of time, cost of quality, better quality etc. So a garment factory has to be very careful in providing product to customer. All buyers are equal and valued. On the other hand every day innovations come- sometime as an opportunity and sometime as a threat. A garment factory must adjust its operation with these opportunity or threats. So to satisfy existing as well as potential customers factory must provide speedy, custom tailored services. Dynasty Sweater Ltd also knows it. And for this reason it makes its strategy time to time. It keeps a careful eye on the current and upcoming events.  With the vision of providing the customers the most advanced service, the factory is in the verge of providing the cutting edge technology in today’s garments business – Online business Facility. The process of complete automation of the product of the factory and also being online is presently under way.


Dynasty Sweater Ltd operational capacity from time to time which has been mentioned earlier, the capital structure of the company remained unchanged and likewise the long term loan of the company- saving the devaluation effect- also did not increase as the management of company always put their relentless effort and endeavor to service its debt on time and also to get installed capacity over the years mostly resorting to ploughing back of internal resources of the company. These bellowing information after 11th Annual General Meeting at 15th September 2007.

Others Key Information of Dynasty Sweater Ltd.

Sl No.ParticularsDescription
1Name of the ProjectDynasty Sweater Ltd
2ChairmanMr. Md. Shahidul Islam, MP
3Managing DirectorMr. A H M Mustafa Kamal, FCA
4LocationAukpara, Savar, Dhaka
5Business LineManufacturing of 100% garment product.
6Land(Freeholder)20 Bighas
7Date of Incorporation25th May, 1995
8Date of Commencement of Business25th May, 1995
9Date of Trial operationFebruary, 1998
10Date of Commercial OperationJuly, 1998
11Nature of CompanyPublic Limited Company
12Listing StatusListed as a Public Ltd. Company with DSE
13Stock Exchange listingDhaka
14Authorized CapitalTK. 200.00 Core
15Paid- up- CapitalTK. 90.20 Core
16Number of employees5000
17Number of Share holders214

                                                                                    Source: Annual reports 2007

Table 1.1: Dynasty Sweater Ltd at a Glance


This report I have covered on “The effectiveness of Merchandizing & Operation process Development on the basis of Dynasty Sweater Ltd.” This company is already established company in our country in 1998.  This garment is gaining popularity due to its improved quality of product, reliability, product variety, versatility and flexibility.  This report is an outcome of twelve weeks’ Internship Program, a part of BBA program, State university of Bangladesh. Actually this is a feedback which department accepts from the students who join in an organization after the completion of theoretical part of the BBA program. And this report is prepared to fulfill the partial requirement of the BBA program.

 The main objective of this report is to know about the product & Operation process Development that is offered by the company with a special consideration to operational position. So the report talks about the matters that are performed by Dynasty Sweater Ltd. In addition, the study seeks to achieve the objectives written below.

The study is mainly concerned with the effectiveness of Merchandizing of Dynasty Sweater Ltd. Overviews of the other commercial activities of the organization is also covered in the report. This is a descriptive study and the respondents are the whole staffs and executive of Dynasty Sweater Ltd.

Company’s Product:

Garment items are a concept that is gradually gaining popularity in the modern times. People all over the world are becoming more and more aware of issues, such as global warming, pollution and environment protection. The concept of Garment items has been largely accepted as a solution to these issues.

 Product design:

 Dynasty garments used to add customer value is through distinctive product style and design .It can be one of the most powerful competitive weapons. Design is a large concept than style. It contributes to product usefulness. Company has reputations for outstanding design. As competition intensifies, company design will offer one of the most potential tools for differentiating and positioning a company’s products and services. All Dynasty garments products are designed on a standard, but there is some options to supply products as customer’s order.

 Product feature:

Dynasty garments has its own product feature that are a competitive tools for differentiation the company’s product from competitor’s product. Company identifies new features and decides which one to add to its product. Pant, trouser, Skirts, Short pant, jacket, sweater belong to its own feature for   customer.

Dynasty garments can create higher-level models by adding more features. Features are competitive tools for differentiation the company’s product from competitor’s products. Dynasty garments can asses each feature’s customer value versus its company cost. Features that customers value little in relation to costs should be dropped. Those that customers value highly in relation to costs should be added. Garments Industry differentiates its products feature by offering:

  1. AZO free
  2. Exact color to your choice
  3. Shortest delivery time
  4. No minimum order quantity.

 Product Quality:

Dynasty garments always emphasis to ensure better quality for its customer. Quality levels always support the product’s position in the target market. Its always follow the Total Quality Management (TQM) program to improve product and process quality constantly in every phase of their operations. The ultimate goal of TQM is to improve customer satisfaction and value. In developing a product, company first chooses a quality level that will support the product’s position in the target market, because quality is one of the major positioning tools. Product quality stands for the quality of a product to perform company’s functions. It includes the product’s overall durability, reliability, precession, ease of operation and repair, and other valued attributes.

Product levels of Dynasty garments:

 In market offering planning of Company, the management needs to think through five levels of the product. Each level adds more customer value, and the five constitute a customer value hierarchy. The most fundamental level is the core benefit: the fundamental services or benefit that the buyers really buying. At the second level, the marketer has to turn the core benefit into a basic product. At the third level, the company prepares an expected product. The Dynasty garments include better service than competitors and also try to supply the better Garments as per buyer requirement. At the fourth level, the management prepares an augmented product that exceeds buyer expectations. The company sometimes arrangement different parties for satisfying the buyer, At the fifth level stands the potential product, which encompasses all the possible augmentations and transformations the product might undergo in the future.

  Products Guarantee of Dynasty garments:

There are seven guarantees of Garments Products such as:

Best Quality

High Strength

AZO Free

Competitive Price

Shortest Delivery Time

Exact Color To Your Choice

**No Minimum Order Quantity.**

Product Life Cycle of Dynasty garments:

A Garments industry is differentiating and positioning strategy must change as the product, market, and competitors change over time. Here we will describe the concept of the product life cycle and the changes that are normally made as the product passes through each stage of the life cycle.   The concept of the Product Life-Cycle: To say that a product has a life cycle is to assert four things. Dynasty garments has product life cycle. From life cycle we can easily realize about the sector.

          Companies Products has a limited life

          Companies product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller.

          Companies profits rise and fall at different stages of the product life cycle

          Products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each stage of their life cycle

 Product Mix of Dynasty garments :

A product is anything that can be offered to a customer to satisfy a want or need. So products that are marketed include physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. A product mix is the set of all products and items that a particular seller offers for sale.

garments product mix has a certain width, length, depth and consistency. The width of a product mix refers to how many different product lines the Dynasty garments carries. The length of a product mix refers to the total number of items in the mix. The depth of a product mix refers to how many variants are offered of each product in the line. The consistency of the product mix refers to how closely relate the various product lines are in end use, production requirements, distribution channels or some other way.




Total Export Quality










 Total shipment

Facilities provided for production safety & Security:

Dynasty garments shall provide adequate measure to ensure the security and safety of all its assets, consisting of its employee, administrative and production facilities, machineries ,equipment, finished goods, accessories ,supplies, and other materials.

Facility Security Policies

1.         Employees:

a)         No employee shall be allowed to enter the facility without proper identification card. All employees shall be issued the standard employee’s identification card duly signed & approved by the Management.

b)         Probationary employee shall be issued temporary ID cards.

c)         In the event of a change of position and card number, a new card shall be issued and the old one shall be surrendered to the Personnel Department.

d)         Un-issued cards are to be kept in the factory safe under the control of the Authorized person.

e)         All prospective employee/applicants shall be screened by performing background check and application verification especially prospective employees who will work in security position of in the packing-shipping receiving sections.

f)         All applicants shall be required to provide full information regarding their age, education, experience, and such other information as may be  considered relevant by requiring the applicants to submit documents such as Bio-data/Curriculum Vitae, Educational Certificate, Age Certificate ,and First job experience /employment certificate (If any).The documents submitted shall be thoroughly scrutinized and verified.

g)         The factory shall disqualify, or if warranted ,blacklist, any applicant who is found to have intentionally made any false statement regarding any information contained  in his/her application and /or curriculum vitae, including attachments.

2.       Factory Keys:

a)         A key register shall be maintained by the factory. This will be under the responsibility of the Admin section or any senior member of the staff designated by the management.

b)         The key register shall record the holders of all keys relating to factory gates, production room, showroom & other rooms, safes , padlocks, filing cabinets, etc.

c)         The register will record the name and signature of holder of each key as well as the date the key was signed for. In the event that the safe has a combination, then the name of the folder of the combination is to be recorded in the same manner as  that of a key holder.

d)         Duplicate keys are to be hold by a nominated officer, who is not a key holder, and the combination details, if there’s any(contained in a sealed envelope) are to be held by the one of the Directors or as authorized by the Management.

3.       Vehicles:

a)         No vehicle shall be allowed to enter the factory premises without proper authorization / identification.

b)         All company vehicles are identified with registered plate numbers listed with guard on duty. The list of company vehicles authorized by Management to enter the factory premises shall be updated regularly.

c)         Visitor car’s, Cargo truck’s & Container vehicle’s are not allowed to enter the facility unless with Authorization letter from nominated Cargo Agent/Trucking Companies and/or Shipping lines.

D0 Parking space for company and employees vehicles is located separately from the visitor’s car parking space.

4.       Export/Import of Garments by Trucks/Container:

a)         Loading dock shall be restricted to authorize employees only. Authorized employees are the shipping Supervisor and Shipping Assistants.

b)         Shipping dock, loading dock and cargo areas shall be monitored and secured. The shipped supervisors, Shipping Assistants, and Security In charge shall monitor all loading/unloading of cargo at specified place and check and monitor all incoming /outgoing cargoes for all shipments. Shortages and overages in incoming and outgoing goods shall be monitored and should be reported to customs.

c)         All inbound and outbound containers shall be inspected for tampering and shall be loaded under the supervision of the shipping supervisor, shipping assistants, and security in-charge. When containers are tampered/damaged/contaminated, customs and other law enforcement agencies shall be notified immediately.

d)         Seals on inbound and outbound containers shall be checked and verified by the shipping supervisor to make sure that match shipping documents. All seal and container numbers shall be recorded in al logbook. When there are abnormalities with seals or seal number. Customs and other law enforcement agencies shall notify immediately.

e)         Finished goods containers shall be sealed after loading by the shipping supervisor and factory Manager.

f)         Empty and full containers shall be locked and in a designated and secured area to prevent unauthorized access.

5.       Properties and equipment:

a) All factory properties and equipment including machineries, fabrics and accessories, finished goods, garment samples, garments for washing, scarp materials, office supplies, and other materials when brought out of the factory premises, shall be covered by an approved gate pass or equivalent documents like delivery challan or scrap sales invoice.

b) The security guard shall not allow any item to be brought outside of the factory premises without this covering document, which should bear the signature of the store In Charge/Admin Manager/Factory Manager/any official authorized by the Management to approve the gate pass/delivery challan/scrap sales invoice.

c) Factory properties may be brought out the factory premises for use in official transactions only or as authorized by the Management.

d) Likewise, all incoming goods and materials shall not be allowed to be brought inside the factory premise under authorized by the factory Manager/Admin manager / Store In– charge or as authorized by the management.

 Employee Motivational factors of Dynasty garments:

 Though it is a production base industry, its prosperity depends on production. Dynasty Garments take necessary action to enrich in production   by worker   satisfaction.

There is no organization which can   reach its goal without the motivation of its  employees. Employee  motivation arise  when  their needs and drive are fulfilled by the organization. When environment & culture of organization  is favorable to employee needs and drive then employee are well motivated. Every organization    take    various  necessary steps to   motivate their employee well.

Dynasty garments is located at Aukpara Sagver Dhaka , It is a  100% export oriented readymade garment industry. It began its operation with the object of highest  level quality product & its development. Near about  5000 employee  are engaged to continue its operation. To  motivate the different kind of employees & worker  Goldtex garments  ensure   the following  facilities.

a)      Financial Incentives : Which  include

  1. Salary
  2. Increment
  3. Provident fund
  4. Medical allowance
  5. Conveyance allowance & transport facility
  6. Group insurance
  7. Financial loan
  8. Incentive bonus
  9. Attendance allowance
  10. Holiday pay

                  b)  Non- financial incentive : Which     include

1)      Participation

2)      Group discussion

3)      Promotion

4)      Motivational reward

5)      Training

6)      Working environment

a) financial incentive : To  demonstrate    motivation company provide the following  financial incentive:

1)      Salary : Salary is the very important issue  to motivate  every employee. Employee come to an organization for earning  money .The salary system of the company  are     followed by  the BZPZA  rules  and condition. In every  month salaries are paid on 10th day of the following month .

2)      Increment : Yearly increment  is provide to  every employee at the rate of  minimum 10 % of their salary .It also increased 70%  according to their performance. Company consider performance according  to attendance, behavior, skill , loyalty etc.

3)      Provident Fund : After confirmation every employee can get the provident fund facility .Company contribute from his side  8.33% of  the basic for each employee.

 4)      Medical Allowance :  The company has a  medical  center  situated  in the EPZ zone, Beside  Goldtex Garments has  also  one medical clinic. One MBBS doctor and one nurse  always remain present to take care of any kind of  patient. Moreover one ambulance always remain present  to bring  any kind of emergency patient.

5)      Transport facility : Company provide  free transport facility for employee.

6)      Group Insurance : To insure life security of  employee, the company  take    group insurance scheme.

7)      Financial loan :  If needed  emergency money leys any  employee, the company has a loan facility  system. Any employee can get this loan facility in case of emergency through loan application as per company rules.

8)       Incentive Bonus : To inspiration the employees working  condition,the  company give incentive bonus for  the  achievement of  their  targets.

9)      Attendance Bonus :  For encouraging the   employees, the work, reducing absence and turnover, attendance bonus is given by the company. If any employee attends regularly in his/her duty every month he/she will get the attendance bonus.

10)  Holiday : If company arrange   any  emergency  work on any  holiday, the employee is entitled for holiday allowance.

Non –financial incentive :  These kinds of incentives are as follows.

1)  Participation : To develop employee responsibility and also to

encourage their work  participation, the company  create scope for

employee participation in decision-making.

2)  Group Discuss:  Group discussion  is held  to  consider  any kind of

emergency decision .From this discussion management can get many

kind of information to handle the company smoothly and employee are

motivated to fulfill their commitment to the company.

3)  Promotion : For better performance company give the promotion to

the select employees .

4)  Rewards : To motivate employee and to encourage   their work,

      company  give reward  for  better work or  performance .Every year,

company arrange  a party to give reward for the best employees from

different section. So employee  are motivated to get rewards by doing

their best performance.

         5)  Training : To increase  employee working ability, the  company take

necessary steps for training  . such as first aid training ,fire fighting

training, best work procedure training etc. company  has also  training

facilities at home and abroad.

6)  Good working environment : Company   provide good working

     environment   for retain employees long time and to ensure commitment.

Survey on job satisfaction:

 Many organizations  have contacted  surveys in recent years regarding employee retention in the face of intense competition for talent and the extraordinary  costs of recruiting and training new employees. To evaluate  of  job satisfaction,   many company   take to  frame questionnaires for data collection & hold interview afterwards.

Operation (Production) Process of Dynasty Garments:

Production is the hart of the factory. Dynasty Garments Division Production sequences are set down with combined work force of expatriate and local technicians. 15 Standard lines in total covered factory space 1,15,000 SFT has created opportunity to employee 5000 persons.  Experts from world-class fashion houses frequently visit for necessary renovation to match with the latest creativity in the field of garment manufacturing. After getting the  order from the  customer Gold Limited Garment Division have a strong production process to fulfill the requirement & quality as per customer demand.

Production Flow statement of Dynasty Garments

Fabric Received:

After receipt the Fabrics from the supplier for production, the following activities are to be taken.

1.    Dynasty Garments Division inspection criterion is in accordance with standard set by world-class quality testing institutions. Fabric Inspection following method  is –

( 4-point System )

2.    Shrinkage test

( Role Wise )

3.   Shade Brand Making

( Role Wise )

Completing the inspection step by step, all the fabrics are stored by roll in the racks & all the information’s will be keep by a storng  data base system.

Fabric & Store :

12210 Area SFT



Inspected fabric are required to be cutted according to the pattern of  production. These are  the following process :

1.         Marker

2.         Spreading (Shade/Lot wise)

3.         Numbering

  1. Cut pec. Inspection (100%)
  2. Bundling
  3. Fusing
  4. Storing as per order

Total Area of Cutting Department :

Cutting 12210 Area SFT.

Long x Width 196′- 8″ x 38′- 6″

 Cutting Department Machines:

1.    Pattern Cutting Machine,

2.    Jig Pattern cutting Machine,

3.    Eastman ( Cutting Machine),

4.    Drill Marking Machine,

5.    Band Knife,

6.    Lay Cutter Machine,

7.    Hand Lay Cutter Machine used for

cutting on 5 Nos Standard Cutting


8.    Fusing Machine,

*** Dynasty Garment Division is taking the preparation to collect a modern new automatic cutting machine withen a few month.

Sewing :

15 Standard lines in total covered factory     space         34711 SFT ( 296′ x 120-3″ Long x Width) has created opportunity to employee 1570 persons. Style wise the following  sewing activities  are undertaken after receipt of the cutting fabric.

1.   Small Garments parts Inspection

2.     Front Part making

Quality Inspection(Front Part)

3.     Back Part Making

Quality Inspection(Back Part)

4.     Assembly

5.     Quality inspection(Assembly)

6.     Thread Trimming

7.     Finished  Garment Inspection

8.     Send for Wash

Sewing Machines:


1.                  Plain M/c (Lock Stitch)
2.                  Needle Feed Lock Stitch
3.                  Vertical Trimming M/C
4.                  Chain Stitch M/c
5.                  Top Stitch M/c
6.                  Two needle M/c (Lock /Chain)
7.                  Over lock ( 3,4,5,6 ) M/c
8.                  Bartack M/C
9.                  Kansai special M/C
10.              Button hole M/c
11.              Eyelet button hole M/c
12.              Velcro Attach M/c
13.              Pin eyelet/Jigjag M/c
14.              Blind stitch M/c
15.              Button stitch (Lock/Chain)
16.              Loop Cutter
17.              Feed of the arm
18.              Flat Lock
19.              Hemming Machine
20.              Snap M/c
21.              PKT  Welting M/c
22.              Saddle stitch M/c  Washing Section: Dynasty Limited Garment Division have capacity of  washing   10,000 pcs/ day

(Regular Garment ) in different washing method : Like – Garment Washing, Enzyme Washing, Enzyme + Stone Washing, bleaching Washing & Cap Washing.

Goldtex Limited Garment Division have Expertise in Garment Dyeing & Functional Finish, i.e. Garment Dipping in Wirinkle – Free, Stain release & repellent & Moisture Management.

The following process are held  in the washing section :

1.   Shade wise segregation(Before wash)

2.   Washing

3.   Centrifugal Hydro Extractor

4.   Drying

5. Shade wise segregation( After Wash)

6.   Delivery to finishing section

 Dynasty Washing Machines:

1.         Washing Machine Valley      Type, China,16Nos

2.       Dryer, Hong Kong, 24 Nos

3.       Hydro Extractor, Hong Kong, 6 Nos

4.       Airing Machine, China,2     Nos

5.       Chemical Spray Machine,       China, 4 Nos

6.       Squeezing Machine, 1 No

7.       Sand Blastin Maching, 2 Nos

 Finishing Section:

 The following step are included in this section :

1.       Thread Trimming

2.         Inside Checking

3.         Top Side Checking

4.         Button Attaching & Ironing

5.         Measurement(100%)

6.         Get-up (Final Garments          Checking)

7.         Hourly

8.       Folding/Poly pack                                                                     Folding & Poly Packing

9.         Carton packing

10.       Final Audit  (AQL 2.5)

Finishing Machines:

  1. Pressure Iron
  2. Vacuum Iron
  3. Trousers Finisher
  4. Carton Binding
  5. Auto Tag Gum
  6. Vertical Trimming
  7. Thread Sucking
  8. 8.  Metal Detector

Total Area of Cutting Department :

Garment Inspection:

Merchandising  &  Marketing  In Garment Sector :

Merchandising with mandatory regulations in the industry is now crucial Continuous enhancement of product Quality provides a competitive edge in today’s garments market. By monitoring a local factory / supplier & it’s manufacturing process ranging from: fabrics to garments, company structure to management, manufacturing capability to quality systems, working environment to safety polices & other criteria can also be incorporated.

As an international corresponding part of this country, garment industry is the main venue in where we can develop our both inside & outside of human knowledge in any of other foreign areas.

Today garment merchandisers have to move with frequent changes in demand & the developing technologies utilized in manufacturing & production.

To find out customer requirements they regularly visit retail outlets & come up with latest updates from frontline staff. In order to keep an eye on development in sourcing, site visits are made every week to maintend factories to meet suppliers & study production.

In garment merchandising there is no specific rule, So it’s important to be able to think on one’s feet.

Merchandising in garment is not synonymous with merchandising being practiced in consumer product companies. It is much broader in its scope, activites & responsibilities. While in consumer product companies,  its merely  restricted to    POP-     ( Point of Purchase ) promotions for product in the stores to make it more cisible & attractive for the customers in order to increase sales: but in Garment it means much more than this.

Merchandising & Marketing Information:

Dedicated merchandising & marketing team ensures most competitive pricing in the world market, ethical sourcing & on time delivery with shortest possible lead time for all the valued customers round the globe.

It’s Hong Kong and Bangladesh office support its merchandising  & marketing operations to provide intimate service to its clients.

Trade Term: FOB

Production Capacity  : 10,000 Pcs per Day

Lead Time : 60-90 Days

L/C Requirement: Irrevocable L/C at sight-      Banker: The Hongkong & Shanghai Banking Corporation Ltd. (HSBC)


A/C # 050-000116-096


Warehousing the product & channels of  distribution:

Production to shipment, all the operation  process of Dynasty gmts are conducted  through channel.All finished  goods were stored after production. Finished goods were keep in store  as per buyer requirement. Finished goods  were shipped out as buyer conformation.

 Merchandising & Marketing  Division :

Merchandising & Marketing of Dynasty Limited Garment Division use to play in TWO steps

Merchandising & Marketing system. It’s  head office maintain the vital role to direct sourcing of buyers or buying houses & other activities  also. On the other hand the office basically operate the production development & production procedure to achieve the buyer satisfaction. Now a day of few the local BD office merchandisers are trying to communicate with the buyers & buying houses to collect new orders. Though this forwarding  steps are tide with some bounds but it is crystal clear that this tine steps will bring the vision come true in the up coming feature.

Merchandising Policy of Dynasty garments:

 Dynasty garments, it is a own investment garments industry in near EPZ locality, its operate its merchandising & marketing activity in globally since 2000. Its effectively run its merchandising & marketing activities within the world and increasing its Merchandising & marketing activities day by day. The aim of its to identify the customer and try to gain order form them by giving the promotional sample. There are many merchandising office are already taken for marketing in Europe & America region. Merchandising policy of Dynasty garments is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. It holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more efficiently and effectively then competitors do.

Implementation their merchandising strategy:

Merchandising concept of Dynasty garments dose not mean the company profit, should try to give all customers everything they want. Company must balance creating more value for customers against making more profits for the company. The purpose of merchandising arketing concepts of Dynasty garments is to make profit through customer’s satisfaction.

 Marketing Strategies of Introduction Stage:

Rapid skimming: This strategy makes sense when a large part of the potential market is unaware of the product; those who become aware of the product are eager to have it and can pay the asking price; and the firm faces potential competition and wants to build brand preferences.

  Slow skimming: This strategy makes sense when the marketer is limited in size; most of the market is aware of the product; buyers are willing to pay a high price; and potential competition is not imminent.

  Rapid penetration: This strategy makes sense when the market is large, the market is unaware of the product, most buyers are price sensitive, there is strong potential competition, and the until manufacturing costs fall with the company’s scale of production and accumulated manufacturing experience.

 Slow penetration: This strategy makes sense when the market is large, is highly aware of the product, is price sensitive, and there is some potential competition.

Marketing Strategies of Growth Stage:

          It improves product quality and adds new product features and improved styling.

          It adds new models and flanker products

          It enters new market segments

          It increases its distribution coverage and enters new distribution channels

          It shifts from product- awareness advertising to product-preference advertising.

          It lowers price to attract the next layer of price-sensitive buyers.

Marketing Strategies of Maturity Stage:

The maturity stage divides into three phases such as:

  1. growth
  2. stable
  3. decaying maturity.

In the first phases, the sales growth rate starts to decline. There are no new distribution channels to fill.

In the second phase, sales flatten on a per capita basis because of market saturation.

In the third phase, decaying maturity, the absolute level of sales starts to decline, and customers begin switching to other products and substitutes.           

Pricing strategy of Dynasty garments:

Pricing strategies:

Company  assumes that, price is the amount of money charged for a product or service, or the sum of the values that  consumers exchange for the benefit of having of using the product or service. The pricing strategy of Dynasty garments has operated as the major determinate of buyer choice. This is still the case in poorer  nations, among poorer groups, and with commodity-type products.

 Company always implementation their pricing strategy as per buyer satisfaction. The main aim of pricing policy not gain new customer but also retain existing customer through customer satisfaction, Price is the marketing mix element that producers revenue; the other produce costs. Price is also one of the most flexible elements: it can  be changed quickly, until product features and channel commitments. At the same time, price competition is the number one problem facing companies. Yet many companies do not handle pricing well. The most common mistakes are these: Pricing is too cost-oriented; price  is not revised often enough to capitalize on market changes; price is set independent of the rest of the marketing mix rather than as an intrinsic element of market-positioning strategy ;and price is not varied enough for different product items, market segments, and purchase occasions. Dynasty garments cover their pricing strategy according to the above pricing Mix to survive effectively over the competitor.

Factor affecting pricing decisions:

Dynasty garments consider the following  factor to implementation the pricing strategy.

Marketing objectives:

Before setting price, the company must decide on its strategy for the product. If the company has selected its target market and positioning carefully, then its marketing mix strategy, including price, will be fairly straightforward. At the same time, the company may seek additional objectives. The clearer a firm is about its objectives, the easier it is to set price. Example of common objectives is survival, current profit maximization, market-share maximization, and product-quality leadership.

Price is only one of the marketing-mix tools that the company uses to achieve its marketing objectives. Price decisions must be coordinated with product design, distribution, and promotion decisions to form a consistent and effective marketing program. Decisions made for other marketing-mix variables may affect pricing decisions. The decision to position the product on high quality will mean that the seller must charge a higher price to cover higher costs.

Costs: Costs set the floor for the price that the company can change for its product, the company wants to change a price that both covers all its costs for producing, distributing, and selling the product and delivers a fair rate of return for its effort and risks.

Pricing Types :Company follow the  Different kind of  pricing  for effective marketing.

Quantity Discounts:

A quantity discount is a price reduction to buyers who pay their bills promptly. A typical example might be “$10 per unit for less than 100 units, $ 9 per unit for 100 or more units.” Quantity discounts must be offered to all customers and must not exceed the seller’s cost savings associated with selling large quantities. These savings include lower selling, inventory, and transportation expenses. Discounts provide an incentive to the customer to buy more from one given seller, rather than from many different sources.

Seasonal Discount:

A seasonal discount is a price reduction to buyers who buy merchandise or services out of season. Seasonal discounts allow the seller to keep production steady during an entire year.

Discriminatory Pricing:

The company often will adjust its basic price to allow for differences in customers, products, and locations. In discriminatory pricing, Dynasty garments sells a product or service at two or more prices, even though the difference in prices is not based on differences in costs. Discriminatory pricing takes several forms:

# Customer-segment pricing: Different customers pay different prices for the same product or service.

# Product-form pricing: Different versions of the product are period differently, but not according to differences in their costs.

# Local pricing: Different location is priced differently, even though the cost of offering each location is the same.

For discriminatory pricing to be an effective strategy, certain conditions must exit. The market must be segmental, and the segments must show different degrees of demand. Members of the segment paying the lower price should not be able to turn around and resell the product to the segment paying the higher price. Competitors should not be able to undersell the firms in the segment being charged the higher price.

 Psychological Pricing:

In using psychological pricing, Dynasty garments consider the psychology of prices and not simply the economics. Another aspect of psychological pricing is reference prices-prices that buyers carry in their minds and refers to when looking at a given product. The references might be formed by noting current prices, remembering past prices, or assessing the buying situation. Sellers can influence or use these consumers’ references prices when setting price.

 Geographical Pricing:

Company also must decide how to price its products to customers located in different parts of the  world. Its product price is differing place to place. Should the company risk losing the business of more distant customers by charging them higher prices to cover the higher shipping costs. Five geographical pricing strategies are:

# FOB-Origin Pricing

# Uniform Delivered Pricing

# Zone Pricing

# Business-Point Pricing

# Freight-Absorption Pricing                                          

Internal Pricing:

Companies that market their products internationally must decide what prices to charge in the different areas in which they operate. In some cases, Gold can set a uniform worldwide price. The price that a company should charge in a specific area depends on many factors, including economic conditions, competitive situations, laws and regulations, and development of the wholesaling and retailing system. Consumer perceptions and preferences also may vary from area to area, calling for different prices.

Promotional Mix:

Merchandising communications are attempts by Dynasty garments to influence the behavior of the markets for its products or services.  “Using merchandising promotion merchandising executive communicates with the target markets to inform and influence their attitudes and behaviors. Marketing communication tells the target customers that the right product is available at the right price and at the right place.   Promotion and communication is used synonymously kiln marketing literature. Communication can also be viewed as the transmission of information.  Marketing communication is the various tools used to inform and persuade people that a firm directs toward its target markets, channel members, and the public in general. According to our recent study on Operation process of Dynasty garments and its development .  In the marketing point of view promotional mix is very important for Dynasty garments.

There are following attempt are taken  for promotional activities –


Advertising is defined as any paid form of no personal communication about Dynasty garments  product, service, or idea by an identified sponsor.

 Advertising is the best –known and most widely discussed form of promotion, probably because of its pervasiveness. It is also a very important promotional tool, particularly for companies whose products and services are targeted at mass consumer markets. Advertising can be used to create  image and symbolic appeals for Dynasty garments  selling products and services that are difficult to differentiate on functional attributes. Another advantage of advertising is its ability to strike a responsive chord with buyer when differentiation across other elements of the marketing mix is difficult to achieve.                                                        

 Direct Marketing:

Direct Marketing in which Dynasty garments communicate directly with target buyer to generate a response and/or a transaction. For example Dynasty garments also sells of its product through direct marketing. Maximum selling systems are direct marketing.

 Sales Promotion:



Publicity and Buyer Relations:

Publicity refers to no personal communications regarding Dynasty garments product, service, or idea not directly paid for or run under identified sponsorship. It usually comes in the form of a news story, editorial, or announcement about Dynasty garments and its products and services. Like ad, publicity involves no personal communication to a mass audience, but unlike advertising, the company does not directly pay for publicity.

From the above discussion we see that the tools of marketing are very important. The wide range of communication tools, messages, and audiences make it imperative that Dynasty garments move toward integrated marketing communications.  This way good relationship can be maintained successfully, between buyer and seller, marketing academics called “relationship marketing”.

 Selecting of Sample Type:

Sampling may be defined as the selection of some part of an aggregate or totally on the basis of which judgments or inference about the aggregate or totality is made. In other words, it is the process of obtaining information about an entire population by examining only a part of it. In most of the research work and surveys ,the usual approach happens to be make generalizations or to draw inferences based on samples about the parameters of population from which the samples are taken. All this is done on  the  assumption that the sample data will enable him to estimate the population parameters. The item so selected constitute what is technically  called a sample, their selection process or technique is called sample design and the survey conducted on the basis of sample is described as sample survey .Sample should be truly representative of population characteristics without any bias so that it may result in valid and reliable conclusions. Though it’s a production  based organization, so it is effective for research to select the consequence number of  staff, those who are directly involve on production.

Determining Sample Size:

In sampling analysis  the most tick list  question is :what should be the size of the sample or how large or small should be? If the sample size is too small, it may not serve to achieve the objectives and if is too large, we may incur huge cost and waste resources. As a general rule, one can say that the sample must be of an optimum size i.e.,it should neither be excessively large nor too small. Technically ,the sample size should be large enough to give  a confidence interval  of desired width and as such the size of the sample must be chosen by some logical process before sample is taken from the universe. Size of the sample should  be determined by a researcher keeping in view the following points:

Nature of  the universe, Number of the classes proposed, Nature of the study, Type of the sampling, Standard of accuracy and acceptable confidence level, Availability of finance, Other  consideration. There are two  alternative approaches for determining the size of the sample .the first approach is ‘to specify the precision of estimation  desired and then to determine the sample size necessary to insure it’ and the second approach ‘uses Bayesian statistics to weigh the cost of additional information against the expected value of the additional information’. The first approach is capable of giving a mathematical solutions, and as such is a frequently used technique of  determining .The limitation of this technique is that it does not analyze the cost of gathering information vis-à-vis the expected value of information. The second approach is theoretically optimal, but it is seldom used because of the difficulty involved in measuring  the value of information .Hence ,we shall mainly concentrate here on the first approach. This refers to the number of items to be selected  from the universe to constitute a sample.

 Company supply chain:

 Company own of the best supply chain in the Garments industry in the garments industry in Bangladesh. It is one of the premium fabrics supplier in the region. Its well known product quality is second to none in the textile industry. Having  own fabric mill not only reduces the lead time for  production delivery, it also improve its ability in area such as product development and sample making. In addition, it has office in mirpur to assist the source  the right material and accessories.

Dynasty Limited Garment Division

Total Annual Export & Value $

 Total export

Total shipment.

Area sft


The board of directors takes pleasure in reporting the financial performance of the year 2007 as completed to the previous years and recommend appropriations as, under:

Gross Margin43,06452269438583886750166
Operating Margin (before tax)3,1821198011980761020023
Net profit (after tax)2,70598839763761019021
% of gross profit on turnover13.89%15.33%15.43%15.06%19.06%
% of operating profit on turnover1.03%3.51%4.20%2.95%7.61%
% of net profit on turnover0.87%2.90%3.43%2.95%7.23%
Surplus brought forward from last year10,51262832513141213
Net profit (before tax) during the year3,1821198011954761019021
Total Net profit13,6941260812279892520234
Income tax47720963051—–—–
Amount available for distribution13,217105129228892520234
Dividend paid—–—–86008650018920
Transfer to revenue reserve13,217105126283251314
Net Earning per share1.575.575.684.4211.06

 Source: Annual reports 2007                                                   (Figure in Thousand Taka)

Table 1.3: Financial performance of DKFL.

I. Gross Profit Earned:

  Every company is established for earning money. That is a main goal of any organization. So Dynasty garments Ltd as like.  Gross Profit is Turnover less cost of goods sold. This bar chart shows last five years gross profits. Company had earned Tk.50166000 in 2003. After one year company had earn Tk.38867000. Company also had earned Tk.43858000 in 2005.  Dynasty garments Ltd had maximum Gross profit earn Tk.52269000 in 2006. Company had again decrease Gross profit in 2007. Gross profit was Tk.43064000.

 II. Net Profit Earned (After Tax):

Dynasty garments Ltd established in 1998. This company’s main goal is earns some money. Net Profit is Turnover less cost of goods sold, and then we found Gross profit. After then gross profit less operating expenses less provision for income Tax. Finally we got Net Income (after Tax). This bar chart shows last five years Net profits. Dynasty garments Ltd had maximum profit earn Tk.19021000 in 2002. After one year company had earn Tk.7610000. Company also had earned Tk.9763000 in 2004. Company had Net profit earn Tk.9883000 in 2005. Company had again decrease Gross profit in 2006. Gross profit was only Tk.270500.


Company conducted out audit in accordance with Bangladesh Standards on Auditing (BSA). Those Standards require that company plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit include examining on a lest basis, evidence supporting the amounts and disclosures in the financial statement. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. Financial activity has lot of areas. The financial statements prepared in accordance with Bangladesh Accounting Standards (IAS) with reference to the notes and schedules therein give a true and fair view of the state of the company’s affairs as on 31 December 2007 and comply with the Companies Act, 1994 and other applicable laws and regulation.


Dynasty garments Ltd.

Balance Sheet as a 31st December, 2007




Fixed Assets at Cost3.00 568346900
Current Assets: 
Tread debtors5.0033740312 
Advances, deposit & prepayments6.0014995140 
Cash & Bank Balance8.001995843 
Total Current Assets  91203824
Current liabilities:
Short Term loan9.0056560623 
Provision for Income Tex11.004765584 
Total Current liabilities:  75434085
Net Current Assets  15769739
NET ASSETS  584116639
Share Capital12.00172000000 
Revenue Reserve13.0013217068 
Total  185217068
Non-Current Loans:   
Long term Loan14.00229396474 
Mid term Loan15.0026189399 
Security Deposit ——– 
Total Non-Current Loans  255585873
Depreciation Fund3.00 143313698
Total Equity & Loans   584116639

Source: Annual reports 2007                                                                 (Figure in Taka)

Table 1.27: Balance Sheet of DKFL for 2007

Notes: Annexed notes form an integral part of these accounts. And figures have been rounded off to the nearest taka and wherever found necessary; last year’s figures have been re-arranged.


Dynasty garments Ltd.

Balance Sheet as a 31st December, 2006




Fixed Assets at Cost3.00 555823410
Current Assets: 
Tread debtors5.0038714096 
Advances, deposit & prepayments6.009352968 
Cash & Bank Balance8.00815566 
Total Current Assets  94624511
Current liabilities:
Short Term loan9.0053841141 
Provision for Income Tex11.004288233 
Total Current liabilities:  75684814
Net Current Assets  18939697
NET ASSETS  574763107
Share Capital12.00172000000 
Revenue Reserve13.0010512082 
Total  182512082
Non-Current Loans:   
Long term Loan14.00222902314 
Mid term Loan15.0035855444 
Security Deposit 15000000 
Total Non-Current Loans  273757758
Depreciation Fund3.00 118493267
Total Equity & Loans   574763107

Source: Annual reports 2006                                                                    (Figure in Taka)

Table 1.28: Balance Sheet of DKFL for 2006

Notes: Annexed notes form an integral part of these accounts. And figures have been rounded off to the nearest taka and wherever found necessary; last year’s figures have been re-arranged


Modern Commercial Textile Mills is challenging business. The rewards are modest; the penalties for bad looking are enormous. Spinning Textile Mills are great monetary industries, important to the general welfare of the fabric more than many other fabric industries. CMC-Kamal Textile mills is an emerging Mills. The Textile mills have only completed ten years of Yarn services. At the initial stage of business, every institution has to go through the difficult path of survival. To achieve the confidence of the customers, the Mills must execute some improvements in its marketing and operational areas – CMC-KTML should try to win customers faith by providing them efficient and dependable services and updating with user friendly modern technologies.

Dynasty Knit Fashion Ltd

Related Marketing Paper:

Popular Marketing Paper:

Marketing plan in new Product

Executive Summary We want to market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Jaul”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image. Jaul is a .....

Project Report on Marketing Strategy of Unilever Bangladesh

Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 bill.....

McDonald’s Strategic Marketing Mix

Introduction: When the Dick and Mac McDonald opened their first restaurant in San Bernardino, California in 1948, they never could have imagined the extraordinary growth their company would experience. From modest beginnings, they found a winning formula selling high quality products quickly and .....

McDonalds SWOT Analysis

Introduction McDonald’s is the first in fast food chain which provide nutrition information printed on all packaging.McDonald’s primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tas.....

Marketing Strategy of Apple Computers Inc.

Introduction Apple was founded by Steven Jobs and Stephen Wozniak in 1976; Apple Computer Company revolutionized the personal computer industry and epitomized the rise of clean industry in the New West. Located in the Santa Clara Valley, in California, the company’s first product was the Ap.....