New Product Development and Product Life Cycle Strategies
Subject: Marketing | Topics:

This is a Lecture paper on New Product Development And Product Life Cycle Strategies. New product development is focus on the transformation of a market opportunity into a product available for sale. This lecture briefly describe major stages of new product development, idea generation, idea screening, concept development and testing, Marketing strategy development, Business analysis, Product development, Test marketing, Maturity, Decline etc.

 

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