Observational Techniques - Assignment Point
Observational Techniques
Subject: Marketing | Topics:

In marketing as well as the social sciences, observational research is usually a social research technique that requires the direct observation of phenomena. Generally, there are three types of observational research discuss in this article: Covert observational research, Overt observational research and Researcher Participation. In Observational Techniques personal observation and mechanical observation is very important.

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