Outsource product marketing, as opposed to product management, refers to more outbound promoting or customer-facing chores. For example, product management refers to the basics of product development in a firm, whereas product marketing refers to marketing the item to prospects, consumers, and others. Corporations have long outsourced imaginative, right-brain marketing activities, such as promotion and promotion advertisments. Organizations can carry on and scale on their own marketing activities without having increasing their headcount using a permanent basis. Companies can target targeted marketing communications activities and fully outsource product marketing and solution promoting collateral to outside providers.