Penetration Pricing - Assignment Point
Penetration Pricing
Subject: Marketing | Topics:

Penetration Pricing is most appropriate when demand for a new product is expected to be high and the product can be easily copied by many competitors. It refers to a marketing strategy used by businesses to attract customers to a new product or service. It’s strategy is most effective for increasing market share and sales volume while discouraging competition. It is most commonly associated with marketing objectives of enlarging market share and exploiting economies of scale or experience.

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