Marketing

Perceptual Mapping

Perceptual Mapping

Perceptual Mapping is a marketing research technique, which used to compare different product brands across the two or more dimensions. It is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. It can help define market segments, showing clusters of businesses differentiated by key aspects. It can also help identify gaps in a market where a new product or service could be introduced.