Perspectives on Consumer Behavior:
Consumer Behavior the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and wants.
The Consumer Decision Process Problem Recognition Problem Recognition Information Search Information Search Alternative Evaluation Alternative Evaluation Purchase Decision Purchase Decision Post purchase Evaluation Post purchase Evaluation.
Consumer Decision Process and Relevant Internal Psychological Processes Decision Process Stages Psychological Processes Problem Recognition Problem Recognition Motivation Motivation Information Search Information Search Perception Perception Alternative Evaluation Alternative Evaluation Attitude Formation Attitude Formation Purchase Decision Purchase Decision Integration Integration Post purchase Evaluation Post purchase Evaluation Learning Learning.
Sources of Problem Recognition Out of stock Dissatisfaction New needs or wants Related product purchase Market-induced recognition New products.