Power of Co-Branding

Broad objective of this article is to discuss power of Co-Branding. Co-branding is an arrangement that associates a single products or services with more than one company, or otherwise associates a product or service with someone other compared to the principal producer. The typical co-branding agreement involves some companies acting in cooperation to associate any one of various logos, color systems, or brand identifiers with a specific product that is contractually designated for this function. The object for this really is to combine the effectiveness of two brands, in order to enhance the premium consumers are likely to pay, make the products or services more resistant to duplication by private label producers, or to combine different perceived properties associated using these brands with a one product.