Practice Sample Development and Marketing Approach to New Buyer

INTRODUCTION

Objective:

 To know about various garments accessories of Radiance Group of company.

 To identify the problems of the merchandising section of Radiance Group of company.

 To make some recommendations to solve those problems.

 To know the Filling system in merchandising.

 To know the company objective.

Methodology

 I have visited garments factory

 Analysis everything.

 Help from book.

 some information from my supervisor

 Scope

The aim of the project report is to unfold stepwise all complexities involved in the export business right from receiving order to final realization of export proceeds. It gives a detail idea of how different department is an apparel house work in synchronization so that an export order is proceed.

The project would be helpful to fulfill many loopholes of manufacturing, processing and analyzing the export order as well as documentation.

Limitations

 Visit very short time in garments industry.

 Tension.

 At first I have don’t understand many thing.

 Mental pressure.

 Concepts of Clues

Concept and idea

 Ideas for new products can be obtained from basic research using a SWOT analysis (Strengths, Weaknesses, Opportunities & Threats), Market and consumer trends, company’s R&D department, competitors, focus groups, employees, salespeople, corporate spies, trade shows, or Ethnographic discovery methods (searching for user patterns and habits) may also be used to get an insight into new product lines or product features.

 Lots of ideas are being generated about the new product. Out of these ideas many ideas are being implemented. The ideas use to generate in many forms and their generating places are also various. Many reasons are responsible for generation of an idea.

 Idea Generation or Brainstorming of new product, service, or store concepts – idea generation techniques can begin when you have done your OPPORTUNITY ANALYSIS to support your ideas in the Idea Screening Phase (shown in the next development step).

Idea Screening

 The object is to eliminate unsound concepts prior to devoting resources to them.

 The screeners should ask several questions:

 Will the customer in the target market benefit from the product?

 What is the size and growth forecasts of the market segment/target market?

 What is the current or expected competitive pressure for the product idea?

 What are the industry sales and market trends the product idea is based on?

 Is it technically feasible to manufacture the product?

 Will the product be profitable when manufactured and delivered to the customer at the target price?

Concept Development and Testing

 Develop the marketing and engineering details Investigate intellectual property issues and search patent data bases

 Who is the target market and who is the decision maker in the purchasing process?

 What product features must the product incorporate?

 What benefits will the product provide?

 How will consumers react to the product?

 How will the product be produced most cost effectively?

 Prove feasibility through virtual computer aided rendering, and rapid prototyping

 Target Market Strategies

There are several different target-market strategies that may be followed. Targeting strategies usually can be categorized as one of the following:

v Single-segment strategy – also known as a concentrated strategy. One market segment (not the entire market) is served with one marketing mix. A single-segment approach often is the strategy of choice for smaller companies with limited resources.

 Selective specialization- this is a multiple-segment strategy, also known as a differentiated strategy. Different marketing mixes are offered to different segments. The product itself may or may not be different – in many cases only the promotional message or distribution channels vary.

 Product specialization- the firm specializes in a particular product and tailors it to different market segments.

 Market specialization- the firm specializes in serving a particular market segment and offers that segment an array of different products.

 Full market coverage – the firm attempts to serve the entire market. This coverage can be achieved by means of either a mass market strategy in which a single undifferentiated marketing mix is offered to the entire market, or by a different.

The following types of samples and their purpose in garment industry:

1.development sample
2.photo sample
3.prototype sample
4.fit sample
5.pre production sample
6.production sample
7.counter sample
8.prototype sample
9.pilot run sample
10.size set sample
11.pre size set sample
12.revision sample

Bangladesh has a long and rich tradition of providing variety of Textiles. The Textile Industry is the second largest Industry after Agriculture in the terms of persons employed. It employees around 38.11 million people. Besides generating employment, it also earns the nations substantial foreign exchange which accounts for nearly one-third of India’s total foreign exchange earnings. The Indian Textile Industry, in itself is highly diversified. It ranges from the handmade traditional textile products in the cottage industry to the highly capital intensive, modern and sophisticated mill sectors and synthetic fiber and manufacturing units. In between these two extremes, lies a vast decentralized power loom and knitting sector.

Designing and sampling are the main process in Garment Industry and it as a vital role in attracting buyers. Because the buyers generally places the order after they are satisfied with the quality of the samples. The samples decide the ability of an exporter. The buyer will access the exporter and his organization only by the samples. If the samples are of good quality and with reasonable price naturally the buyers will be forced to place the order. So it is essential that the samples should be innovative and with optimum quality. The purpose of sampling is not only to get bulk orders and also give some additional benefits to the exporters. By doing sampling the exporter can estimate the yarn consumption for developing the fabric, a clear idea on costing more ever the manufacturing difficulties. Besides by doing sampling only the exporter can optimize the processing parameters for mass production, which helps to avoid all kind of bottlenecks. All these works are carried out by the sampling department, which us led by a sampling in charge.

IMPORTANCE OF FASHION IN SAMPLING

Fashion is defined well as the prevailing mode or shape of dress designed by those lead is accepted. In any given period, fashion reflects the social, economic and cultural forces. Our ancient civilization identified status or power with visual elements like clothes, embellishments, head gear, worn by the kings ,ministers, priests or warriors. A fashion remains popular for a few months or years before being replaced by yet another fashion .A product or activity is in fashion or is fashionable during the period of time that a large segment of society accepts it .After a time, however the same product or activity becomes old-fashioned when the majority of people no longer accept it.

 IMPORTANCE AND NEED OF SAMPLING

Sampling is the best way to place an order. Though it is a difficult and time ending process it will help the exporter to get the order from the buyer. The purpose of sampling is not only to get bulk order and also it gives some additional benefits to the exporters. By doing sampling the exporter can estimate the yarn consumption for developing the fabric ,a clear idea on costing and manufacturing difficulties. Besides by doing sampling the exporter can optimize the processing parameters for mass production, which helps to avoid all kinds of bottle necks .The samples, decide the ability of an exporter. The buyers will assess the exporter and his organization only by the samples .If the samples are of good quality and with reasonable price naturally the buyers will be forced to place the order, So it is essential that the samples should be innovative and with optimum quality.

ROLE OF DESIGNERS

There are countless styles, each of which has its own distinctive characteristics and most of which have been created by designers and only by them. Designers need to be aware of the trends and traveling provides them with opportunities to interpret their customer needs .A designer creates and arranges garments and accessories in such a way that they are visually pleasing as well as functional.

DESIGNING A COLLECTION

* Planning a collection
* Predicting trends
* Choosing a theme

DESIGNING A GARMENT

* The design
* Making a toile
* Making a card pattern
* The finished dress.

PERSONS INVOLVED IN SAMPLING

* Development team
* Designers/Sample developers,
* Customers/Clients,
* Textile technologists
* Garment technologists
* Packing & Dispatch,
* Sourcing &Purchasing,
* Costing & Finance,
* Sales & Marketing,
* Production team, Planning
* Control &,Testing
* Quality control

TYPES OF SAMPLES

* Original samples
* Proto samples
* Development samples
* Salesman samples
* Revision sample
* Size set sample
* Preproduction sample
* Counter sample
* Shipment sample

SAMPLING PROCESS

The process of sample department varies from context to context, and the development process covers a wide range of diverse products from new fibers, fiber blends, new yarns, fabric structures ,finishes and surface effects and all types of made up products such as knitwear, hosiery, cut and sewn garments, household products, technical and medical products. There are different phases of sampling; the first phase covers the development of the initial concept or design idea through its approval by the customer and full review/risk analysis by the development and production teams. The second phase covers the process following acceptance of the first prototype sample and includes the functions of sourcing and ordering component, testing the product and carry out trails once the finalized sample specifications has been drawn up, the third and final phase commences. The phase includes a range of activities that are carried out before large scale or bulk production capacity outside the home producer/developers wherever this is applicable.

 Role of merchandiser in fuelling the sampling

In preparing sample the merchandiser places an optimal and pro-active role. The merchandiser is a person who has to follow all the activities which filled up sight from the manufacturing unit. Merchandiser should understand the specifications and requirement of the buyer and produce samples by considering:

1. Communication
2. Optimizing situation
3. Punctuality in giving details and samples to the buyers
4. Efficient follow up
5. Excellent negotiation skills

Target Buyers

Our buyer targeting services deliver more than just a list of names and addresses to pepper with mailers and phone calls. Instead, they are fine-tuned to align with our integrated marketing approach. We develop sales intelligence that reflects both new opportunities and IT buyers who have already responded to our outreach and may be ready to advance in the sales cycle.

Our approach to list development is focused on IT decision-makers in the target market defined by our clients – including such factors as industry, geography and size (in terms of revenue or employees, among others). The On Target service provides a clear starting point for additional marketing activities that exist distinctly within our clients’ parameters, reducing the “noise” that can impact other list-based marketing efforts.

With profiling data provided by the prospects themselves, we begin to develop sales intelligence that you can use to make every interaction – from phone call to appointment to sale and implementation – more productive. Through each marketing program we continue to develop the prospect’s profile, because our lead cultivation efforts are designed to deliver increased value as an opportunity matures.

If you’re only working from a list of IT buyers, you’re leaving sales opportunities on the table. enter: marketing’s On Target list development service delivers high-value IT buyers that may be new to your company or have expressed clear interest in working with you. With On Target, you’re never starting completely from scratch.

 Marketing:

We are all tied into story. It is part of being human and can be found in cultures across time and space. It is what resonates.

If you don’t have a story, you don’t have a business. There is too much noise and your buyer cannot differentiate your offering from others. When we work with our clients on positioning their brand and automating their marketing systems, the story is what has to come through to bring life to the otherwise devoid value proposition. Why you do what you do has to come through or there is not a connection with the customer. Your back-story is part of what makes you unique and valuable. Here are some areas which are vital for building your audience:

Make it personal. How did you arrive to where you are? Share the journey. What is the background to how you came into existence? It is unique to you and needs to be told.

Share the process. If you deliver a service or a product, share how it is made. Illustrate the steps. Talk about the meticulous care you take in sourcing raw materials or working through the finer points of process so quality can shine through.

Illustrate problems and success. Your customers need to see themselves in the testimonials of customers you have. The customers you have provide a mirror for prospective customers. Tell their adventure in a way which highlights their problems and how you solved it.

Paint the vision. Do you want to have 50 million people using your product? Are you wanting to bring water to every village in southern Africa? How does what you do connect with something larger than all of us. Your story helps the customer know what they are a part of by participating.

Create meaning. Whether you use symbols or imagery, make a connection with something simple that stands front and center in the customer experience. Help them think about your story through something ubiquitous and frequent. Make meaning happen.

Talk from the heart. Leave out the corporate speak and connect with authenticity. Ensure your tone and copy shine your humanity through. Faceless, sterile corporate identities leave little for the emotions or to build trust.

 Sample development:

The process of sample department varies from context to context, and the development process covers a wide range of diverse products from new fibers, fiber blends, new yarns, fabric structures ,finishes and surface effects and all types of made up products such as knitwear, hosiery, cut and sewn garments, household products, technical and medical products.

Photo sample:

These samples are made in smaller sizes for photo shoots intended for editorial and marketing, previously a size 4 but these days maybe a size 0. This may not be necessary if you can pin a garment strategically on the model. If you intend to shoot flats, you may need to cut the smaller size because it’s hard to get close enough to fit garment attributes in the frame. Some people know they will need smaller sizes for photography so they use this as their base size.

Sales samples:

Ideally the pre-production sample above can be used for sales and marketing. You would have duplicates of the approved pre-production or production sample made for each party. Domestic producers should prioritize the making of the sales samples as the test production run..

Salesman’s samples:

Ideally the pre-production sample above can be used for sales and marketing. You would have duplicates of the approved pre-production or production sample made for each party. Domestic producers should prioritize the making of the sales samples as the test production run.

Sizing samples:

Sample lot production of a style in all the intended sizes. Ideally you design sizes to target your customer profile early on in product development. This may not be possible if your silhouettes vary greatly between styles, meaning you will need to test sizes of various styles.

Ship sample:

A sample that reflects what buyers will receive down to QC, folding, tagging, bagging, pre-packs (if applicable), labeling and final packaging included

3. Factory/Internship

4.1. Company Profile

3.2 Organ gram:

THE PRODUCTION UNIT

THE QUALITY CONTROL DEPARTMENT

Board of Director

President

Vice – President Vice- President Vice – President

Director

Secretariat

Secretary General

Sectary

Assistant Secretary Sr. Accounts Officer

Accounts Department

Administration

Certification Department

Public Relation General Staff

CONCLUSIONS

The final stage is the post-purchase evaluation of the decision. It is common for customers to experience concerns after making a purchase decision. This arises from a concept that is known as “cognitive dissonance”. The customer, having bought a product, may feel that an alternative would have been preferable. In these circumstances that customer will not repurchase immediately, but is likely to switch brands next time.

To manage the post-purchase stage, it is the job of the marketing team to persuade the potential customer that the product will satisfy his or her needs. Then after having made a purchase, the customer should be encouraged that he or she has made the right decision.

Reference Books

1. A.J.S.M. Khaled ……… Work study and productivity impro (1st edition )

2. JE Mclintyre…………… Textile terms and definition (10 editions, The Textile Institute.)

3. MA. Kashem ……………Garments and technology.(4th edition publisher gronthonir)

4. A.J.S.M. Khaled ……….. Quality management .(1st editions )

5. Searching Internet

Buyer