Presentation on Brand - Assignment Point
Presentation on Brand
Subject: Marketing | Topics:

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The sum of all characteristics, tangible and intangible, those make the offer unique.” Brands and organizations spend considerable sums telling customers what they stand for.

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