Presentation on Product Development in Sony Ericsson - Assignment Point
Presentation on Product Development in Sony Ericsson
Subject: Marketing | Topics:

Sony Ericsson is one of the top, global, mobile phone manufacturers which serve the worldwide communications market with innovative and feature-rich mobile company.Sony Ericsson is joint venture established on October 1, 2001 by the Japans consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phone. The stated reason for this venture is to combine Sony’s consumer electronics expertise with Ericsson’s technological leadership in the communications sector. Both companies have stopped making their own mobile phones.

Sony Ericsson  extensive experience of the telecoms arena, a firm commitment to research and development, a unique understanding of customer needs and a leading role in creating industry-wide standards, has led to an extensive portfolio of products to address both technology and customer demands.

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Presentation on Product Development in Sony Ericsson

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