Lecture on Pricing Strategies

The main purpose of this lecture is Pricing Products Pricing strategies. Focus objective of this lecture is New Product Pricing Strategies, Market-Skimming Pricing, Market Penetration Pricing, Price Adjustment Strategies, Discount and Allowance Pricing, Segmented Pricing, Psychological Pricing, Promotional Pricing, Geographical Pricing, International Pricing, Initiating Price Changes, Responding to Price Changes, etc.